Y’all Need a Copy Editor: Do a photo background check, please!
Why it’s wrong: Actress Emily Deschanel is posed in front of several colorful words that represent her show’s brand: "Observe! Analyze!" Except, thanks to unfortunate subject placement, that’s not what it says at all.
Y’all Need a Copy Editor: Chile verde isn’t red
Y’all Need a Copy Editor is a column dedicated to the kinds of sloppy mistakes that can embarrass a brand, diminish a minority group, or undermine a key message.
Make working with the media simpler with these easy tips
Working with the media doesn’t have to leave a bad impression! As a former journalist and editor, I’ve seen all of these situations firsthand. If you have occasion to work with the media–either as an interviewee, or…
