Y’all Need a Copy Editor
News publications often write dummy headlines before inserting the final version. In the context of heightened international tensions, Bloomberg News made an incredibly irresponsible pick.
Why it’s wrong: Actress Emily Deschanel is posed in front of several colorful words that represent her show’s brand: "Observe! Analyze!" Except, thanks to unfortunate subject placement, that’s not what it says at all.
Y’all Need a Copy Editor is a column dedicated to the kinds of sloppy mistakes that can embarrass a brand, diminish a minority group, or undermine a key message.